Search Strategies Blog
Practical advice on websites, marketing & security
Short, useful guides for small business owners who’d rather run their business than their website.
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The Hidden Cost of Letting AI Build Your Website: Why a Web Developer Is Still the Better Investment
Generative AI website builders are sold as inevitable progress: describe your business, choose a style, and receive a finished website before lunch. The pitch is speed, simplicity, and savings. What the pitch leaves out is who pays for those savings. Workers absorb the job losses. Communities absorb the demand for electricity and water. Businesses absorb […]Randal Traicoff/October 1, 2026 - There are many capable ways to build a WordPress website. For new custom projects, we choose the native WordPress block editor, pair it with a custom block theme, and add a carefully selected block library where the project benefits from it. We do not use Elementor or Divi for new custom builds. That is not […]Randal Traicoff/September 22, 2026
- Website pricing is often frustratingly vague. A simple business website and a complex custom platform may both be called “a WordPress site,” even though the work behind them is very different. Here is what a typical Search Strategies project costs, what is included, and which choices can move the price up or down. A clear […]Randal Traicoff/September 19, 2026
- For the custom business websites we build, 6 to 10 weeks is a practical planning range from kickoff to launch. It is not a guarantee or a stretch of uninterrupted development. Discovery, design, content, development, and quality assurance overlap, and the schedule depends heavily on scope, content readiness, and the speed of decisions and feedback. […]Randal Traicoff/September 15, 2026
- Choosing a website platform is less about finding the “best” platform and more about finding the one that fits the job. For most businesses that need a flexible, owned, extensible website, we prefer WordPress. But Squarespace, Shopify, and Webflow each make sense in specific situations. WordPress Choose WordPress when you want a flexible business website […]Randal Traicoff/September 10, 2026
- Not every old-looking website needs a full redesign. Sometimes the structure and technology are fine and the site needs better content, updated visuals, or a few targeted fixes. Other times, the underlying architecture, performance, accessibility, or editing experience is the real problem. The difference matters because a refresh and a rebuild are very different projects. […]Randal Traicoff/September 10, 2026
- Hiring a web designer is easier when you know what to ask before signing a proposal or contract. The right questions reveal what you are actually buying, what you will own, how the project will be managed, what happens after launch, and what it will cost to make changes or leave later. Just as important, […]Randal Traicoff/September 1, 2026