About Search Strategies
Small businesses build strong communities. We help build the small businesses.
The big companies have always had access to great web design and marketing. We started Search Strategies to put that same quality within reach of the businesses that actually hold a community together.
A small team of industry experts that does the work itself, and stands behind it.
We’re a small, focused group of designers, strategists, and marketers, and when you hire us, you get us. No handoffs to junior staff, no project lost in a queue. We build digital spaces that look great and work hard behind the scenes, turning visitors into real leads and every decision into something that supports your bottom line.
Every project gets thoughtful strategy, clear communication, and solutions built to last. The goal is simple: a site that’s reliable, easy to manage, and genuinely helps your business grow.
Randal has been building websites professionally since 2012, working his way through agency roles, in-house teams, and independent consulting before co-founding Search Strategies. He’s worked across the full stack, including custom WordPress development, plugin builds, REST APIs, performance optimization, and UX. Before launching the studio, he spent six-plus years as a senior developer in agency environments, leading multi-project development teams and overseeing hosting infrastructure overhauls along the way. Over that time he’s built and managed web projects for clients ranging from Fortune 500 companies, small and mid-size businesses all the way down to the smallest nonprofits working with shoestring budgets.
That breadth of experience across small shops and larger agencies is what informs how he approaches every project: with the technical depth to do it right and the practical judgment to keep it moving.
Daniel has spent over a decade driving growth for clients across paid search, organic, and social channels. He got his start in the nonprofit and community organizing world, where he developed a sharp instinct for building audiences, crafting messaging, and making limited budgets work hard. That foundation translated naturally into B2B marketing, where he’s managed up to $500,000 in annual Google Ads campaigns, overseen social media budgets reaching six figures, and contributed to more than $30 million in B2B leads through targeted SEO work. Along the way he’s worked across a wide range of industries, from pharmaceutical manufacturing and B2B services to travel and nonprofit, giving him a practical understanding of how different markets respond to different strategies. He’s also set up multiple HubSpot marketing platforms for clients and has a track record of improving the handoff between marketing and sales in ways that actually move the needle on closed deals.
He’s the kind of strategist who sets goals in terms of pipeline and revenue, not just clicks and impressions, and he brings that same accountability to every client at Search Strategies.
Our Services
Web & Marketing Services
Web Design
We build responsive and user friendly websites that propel your brand forwards.
Digital Marketing
We build responsive and user friendly websites that propel your brand forwards.
Local Search
We build responsive and user friendly websites that propel your brand forwards.
E-Commerce
We build responsive and user friendly websites that propel your brand forwards.
Our Approach
How We Work
We’ve been doing this long enough to know that the best projects aren’t the ones where we disappear and resurface with a finished product. They’re the ones where we bring our expertise to the table, point you in the right direction, and keep you in the loop at the moments that matter.
That means you’ll hear from us when decisions need to be made, when something could be done better, and when we think a direction isn’t serving your goals. We’re not yes-people, and we won’t tell you what you want to hear just to keep the project moving. We’ll tell you what we actually think — and then we’ll get to work.
What we ask from clients is simple: trust us to lead, and tell us when something doesn’t feel right. The best results come from that kind of honest back-and-forth.
Origin Story
Why we started
We’ve both spent our careers watching how this industry treats small businesses. We’ve seen agencies lay off their staff and charge clients for AI generated content. We’ve seen strategies built for a Fortune 500 budget get repackaged and sold to a business that has to make every dollar count. And we’ve seen plenty of good companies pay a premium for work that vanished into a black box they were never allowed to look inside.
We didn’t think that was right, so we built something different. Search Strategies exists on one belief: small businesses deserve the same caliber of work that large companies pay a lot more to get. Experienced people, doing good work, explaining it in plain language, and standing behind every bit of it. That’s the whole idea, and it’s still what gets us up in the morning.
