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About Search Strategies

We take the weight of the world wide web off your shoulders.

Search Strategies is a small team of career experts who build, market, and maintain websites for people and companies doing real work, and who’d rather run their business than their website.
Our story

Partnering with the businesses in our community and beyond.

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We started Search Strategies because we kept meeting owners who’d been burned — sold a bloated website they couldn’t edit, locked into a page builder, or left paying for “marketing” that never moved a single number.

So we do it differently. One honest base price. Add-ons only for what you actually use. Real people who answer the phone. And a site that stays fast, secure and up to date long after launch — because we’re the ones looking after it.

No jargon, no vanity metrics, no six-month contracts before you see a result. Just the work that helps your business get found and win customers.
Who’s behind the work

Randal Traicoff

Principal Web Strategist

Randal Traicoff is a web strategist with more than 20 years of experience in web design, development and digital marketing. Based in Philadelphia, he has worked on web projects for small non-profits, medium-sized agencies, and big corporations like Marriott Vacations and Interval International, and now brings that diverse experience and expertise to small businesses through Search Strategies.

He personally oversees every project we take on, from the first discovery to strategy planning sessions to ongoing security and maintenance. Connect with Randal on LinkedIn.
What We Believe

A few principles we don’t bend on

01

Plain talk, always

No jargon and no black boxes. We explain what we’re doing and why, in words that make sense — you always have a seat at the table.

02

Price you can trust

One base price, add-ons only for what you use. No surprise bills, no padded retainers, no contracts holding your site hostage.

03

Results over vanity

We chase the numbers that pay your bills, calls, bookings, sales, not clicks and impressions that look good on a slide.

04

It’s your site

You own everything we build. Stay with us because the work is good, never because you’re locked into a platform you can’t leave.

05

Looked after for good

Launch is the start, not the finish. We keep sites patched, secure and fast — so yours doesn’t quietly rot the moment it goes live.

06

Real people, real help

You get career experts who answer the phone ( or text) not a ticket queue and a chatbot. Someone who knows your site by name.

Take The First Step

Schedule a free consultation

Tell us about your business and we’ll put together a custom quote for a fully developed professional website, with no jargon, and no surprise bills.
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