Selected work

We are confident in our work. Browse selected projects below.

We measure our work by what happens after we leave. Everything on this page is maintained today by the people we built it with, which is exactly how we wanted it.
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Screenshot of Home Page Hero from JW Architectural
Screenshot of Operational Credibility Section of JW Architectural Website
Screenshot of Lifecycle Support section on JW Architectural Specialties
Screenshot of Contact Section on JW Architectural
Web Development

From portfolio piece to booked consultation

JW Architectural Specialties
With Endeavor Studios
Architecture clients do their homework. They will study every project photo on your site, decide they like you, and then… email? Call? Most studio sites let the momentum die right at the moment of highest interest.

We built JW’s site from scratch to Endeavor Studios’ design, and put a live calendar where the contact form would normally be. Admire the work, pick a time, done. The consultation is on the books before the enthusiasm cools, and the Endeavor Studios team can edit every page without calling a developer.
Custom build
Calendly integration
Editable templates
Web Design

The clinic that answers before you ask

Blue Sky Hearing, Berkeley CA
With Physician Referral Marketing
Nobody researches hearing care for fun. By the time someone lands on Blue Sky’s site, they are worried, they have questions, and every other clinic’s website is making them dig for answers.

So we built the opposite. What a screening costs, how it differs from a full diagnostic, what happens at your first visit: all answered in plain language, right where a nervous first-timer would look. The booking button follows you down every page. The result is a site that feels like the clinic itself, warm, direct, proud to be woman-owned and a safe and welcoming practice for all.
Identity-led design refresh
Branded illustrations
Blog migration
Screenshot of Home Page Hero on Blue Sky Hearing
Screenshot of "Discover Your Best Hearing" section with branded illustration
Screenshot of Conductive Hearing Loss page
Screenshot of Hearing Aids Hero Section
Agency partnerships

The best work here isn’t under our name

Ongoing white-label work
Vinyl Marketing, Visia Marketing, Endeavor Studios
We partner with marketing agencies who sell the vision and design the work; we build it, quietly, under their name, 100% white-label. We specialize in WordPress and custom development, AI and answer engine optimization and schema strategy, CI/CD pipelines that make deployments seamless, and maintenance that keeps it all running after launch.

We help fill gaps on marketing teams with experienced senior-level web developers, delivering quality work you can stand behind, with no additional overhead, and continued support after sites goes live. Most of these relationships are years old, which we think says it all.
WordPress development
Custom PHP
CI/CD pipelines
AI & answer engine optimization
Schema implementation
Boutique site builds
Ongoing growth & maintenance
Visia Marketing

Continuous Integration and Continuous Deployment

We set up a GitHub action to automatically deploy code to Visia Marketing’s Kinsta server whenever a repository branch is updated.
Screenshot of GitHub pull request
Vinyl Marketing

Full Marketing Microsite Development and Build

Vinyl Marketing had detailed mockups and a expansive marketing strategy utilizing a growing library of short-form videos, podcasts and editorials from faculty, staff and students. We developed custom WordPress blocks with finely tuned interactive elements to engage site visitors.
Screenshot of In Pursuit Home Page Hero
Screenshot of custom interactive video modules
Vinyl Marketing

Answer Engine Optimization and Schema Strategy

Vinyl Marketing wanted to launch their client’s suite of websites into the AI age. We collected a bunch of information, organized it into structured Schema data, and implemented it across their suite of websites, in addition to overall performance enhancements. The result: a fast modernized web presence ready to be indexed by LLMs and Answer Engines.
Graphic showing hierarchy of schema types
Graphic showing 441% increase in desktop performance and 107% increase in mobile performance
Graphic showing reduction in unminified files, image compression and asset requests
Visia Marketing

Upgraded boilerplate theme with modern build tools

Visia Marketing had a tried and true starter theme, but it was falling behind with the build tools and node version eventually depreciated. We were tasked with re-structuring the build: the latest version of Node.js and Webpack to handle the back end, and UIKit for fast and flexible components and UI elements on the front end.
Image of developer at computer with various node version numbers superimposed
Also On the Desk

A few more we are proud of


Interval International Website

Corporate travel at enterprise scale

Interval International
Marriott Vacations WorldwidE
Shipping code inside a Marriott company’s release process, where “it works on my machine” is not a deployment strategy.
Spilling The Bean Calendly Booking Flow

A site built to generate leads

Spilling The Bean
Local Client
A small site with a single-minded layout: every page, every scroll, every button pointed at turning a visitor into an enquiry.
Vinyl Marketing Website

Scroll-driven storytelling, kept light

Vinyl Marketing
Agency partnership
The agency’s own site, which meant the bar was unreasonable. Scroll-driven storytelling that stays fast enough to brag about.
Your project could be On this Page

Let’s build something worth featuring

Tell us about your business and we’ll show you exactly what we’d build. Clear scope, honest pricing, no jargon.
Why Search Strategies?

Senior expertise. Personal service. Better websites.

20+ Years of Experience

Real-world expertise across business, agency and enterprise projects.

Built Properly

Clean, maintainable WordPress development, adhering to best practices.

You Own It

No proprietary platform lock-in. You have full access and control.

We Stick Around

Hosting, security and ongoing support after launch.
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